ABM · Account Intelligence · Multi-Touch Marketplace Agent

Stop spraying. Start targeting.

Orchestrates personalized, multi-channel campaigns for your highest-value accounts. Maps buying committees, tracks engagement signals, and coordinates touches across marketing and sales. All on your infrastructure.

3.2x
Pipeline from ABM
+47%
Win Rate Lift
68%
Faster Deal Cycles
🎯
Account Targeting Agent
ABM orchestration
● LIVE
Quantum Industries Tier 1
Enterprise Software $340M ARR $185K est. deal
Buying Committee (4 identified)
SC
Sarah Chen • VP Ops Champion
MJ
Marcus Johnson • CFO Engaged
Pipeline from ABM 3.2x
Win Rate Lift +47%

ABM is a strategy. Execution is a nightmare.

You know who to target. You can't orchestrate.

  • You have a list of 100 target accounts. But coordinating personalized campaigns for each one requires manual effort that doesn't scale.
  • Buying committees are invisible. You're emailing one person while 5 others influence the decision. You don't know who they are or how to reach them.
  • Marketing and sales are out of sync. Marketing runs ads while sales makes calls—but neither knows what the other is doing. The account gets 5 touches in one day, then silence for 3 weeks.
  • Engagement data is scattered. Website visits in GA, email opens in HubSpot, ad clicks in LinkedIn, intent data in 6sense—no unified view of account health.
  • Personalization is a lie. You call it "ABM" but it's really just segmented email. Same content, slightly different subject line. Accounts can tell.
  • No one knows what's working. Which accounts are heating up? Which are going cold? You find out when the deal is won or lost—too late to act.

"We spent $400K on ABM last year. We had the intent data, the target list, the content. But we couldn't orchestrate it. Marketing ran generic campaigns, sales did their own thing, and our 'strategic accounts' got the same experience as everyone else. We won 3 accounts from the list. Three."

— VP of Demand Generation, Enterprise Software

True ABM. Automated.

Deploy an AI that orchestrates personalized, multi-channel campaigns for every target account—mapping buying committees, tracking signals, and coordinating marketing and sales touches.

01

Account Intelligence

Builds complete profiles of target accounts. Maps buying committees, tracks engagement across all channels, and calculates real-time account health scores. You always know where each account stands.

02

Orchestrated Campaigns

Coordinates touches across email, ads, social, direct mail, and sales outreach. Ensures the right message reaches the right person at the right time—without overlap or gaps.

03

Buying Committee Engagement

Identifies all stakeholders in the buying process. Runs parallel campaigns for each persona—economic buyer, technical evaluator, champion, blocker. Multi-thread by default.

Right approach. Right account.

Tier 1 — One-to-One

Strategic Accounts

10-25 accounts

Your highest-value targets get fully personalized campaigns. Custom content, dedicated landing pages, coordinated sales plays.

  • Custom content per account
  • Personalized landing pages
  • Executive engagement programs
  • Account-specific ad campaigns
  • Sales and marketing war rooms
  • Buying committee mapping
  • Direct mail integration
Tier 2 — One-to-Few

Target Segments

50-200 accounts

Clusters of similar accounts get segment-specific campaigns. Personalized enough to resonate, scalable enough to execute.

  • Segment-specific content
  • Industry-personalized messaging
  • Role-based ad targeting
  • Automated email sequences
  • Account scoring and alerts
  • Multi-channel orchestration
Tier 3 — One-to-Many

Programmatic ABM

500-2000 accounts

Broader target lists get automated, intent-driven campaigns. Scale meets targeting through smart automation.

  • Intent-triggered campaigns
  • Dynamic content insertion
  • Automated ad targeting
  • Lead-to-account matching
  • Engagement scoring
  • Sales alert automation

Win the accounts that matter.

Strategic Account Pursuit

Land a Whale Account

Fortune 500 target for 2 years. Need coordinated pressure across every stakeholder. Current approach: scattered.

Agent Action
🎯Campaign initiated: Acme Corp • 7 stakeholders ID'd
🌐Personalized landing page deployed
📧Week 1: LinkedIn ads + email to VP IT
📊Week 3: ROI calculator → CFO • Dinner invite
Week 6: Champion identified (Dir. of Ops)
$420K closed 4 months • Coordinated whale pursuit
Competitive Displacement

Win Accounts from Competitors

50 companies using main competitor. Renewals coming up. Need to be in their consideration set.

Agent Action
🎯Displacement campaign: 50 CompetitorX accounts
📡Intent signals monitored: "alternatives" research
🔥Week 3: 12 accounts showing intent → accelerated
📊Comparison content + migration ROI calculators
🔔Sales alerted to hot accounts
$890K won 4 closed from 50 • Systematic displacement
Expansion Revenue

Grow Within Existing Accounts

Top 20 customers have expansion potential. Other departments could use product but don't know you exist.

Agent Action
🎯Expansion campaign: 20 strategic customers
👥67 new contacts ID'd in untapped departments
📝Cross-sell content personalized per use case
Champion enablement kits deployed
📈14 accounts showed expansion intent
$1.2M expansion 8 deals • +40% avg deal size
Pipeline Acceleration

Unstick Stalled Deals

15 deals stuck in mid-funnel. Sales single-threaded with one contact each. Stakeholders not engaged.

Agent Action
🔍15 accounts stalled >30 days in mid-funnel
👥34 new contacts ID'd → added to campaigns
🔀Parallel sequences: IT, Finance, Operations
📧Champion enablement kits to existing contacts
Week 4: 11 re-engaged • 6 advanced
-23 days Average cycle reduction • Multi-threaded

Everything you need for true ABM.

🎯

Account Scoring

Real-time engagement scores across all channels. Know which accounts are heating up or going cold.

👥

Buying Committee Mapping

Identifies stakeholders automatically. Maps roles, relationships, and engagement levels.

🔄

Multi-Channel Orchestration

Coordinates email, ads, social, direct mail, and sales touches. No overlaps, no gaps.

📊

Intent Signal Monitoring

Tracks research behavior, competitor comparisons, and buying signals across the web.

📄

Personalized Content

Dynamic content insertion based on account, industry, and persona. True personalization at scale.

🌐

Account-Based Ads

Targeted advertising to specific accounts and buying committees across LinkedIn, display, and social.

🔔

Sales Alerts

Real-time notifications when target accounts engage. Sales knows when to strike.

📈

Pipeline Attribution

Tracks ABM influence on pipeline and revenue. Prove ROI at the account level.

🤝

Sales-Marketing Sync

Shared account views, coordinated plays, and unified activity tracking. One team, one view.

Connects with your ABM stack.

Salesforce
HubSpot
6sense
Demandbase
Bombora
LinkedIn Ads
Google Ads
Terminus
RollWorks
Outreach
Salesloft
Marketo
Pardot
Sendoso
Slack
ZoomInfo

Know exactly what you're deploying.

Agent Goal

Orchestrate personalized, multi-channel campaigns for high-value accounts by mapping buying committees, tracking engagement signals, and coordinating marketing and sales touches across the entire deal cycle.

Priority 1
Key Metrics
3.2x pipeline from ABM +47% win rate 68% faster cycles
Inputs

Target account lists, CRM data, intent signals, website analytics, email engagement, ad platform data, sales activity logs, buying committee research

Outputs

Account engagement scores, buying committee maps, coordinated campaign sequences, personalized content, sales alerts, next-best-action recommendations, ABM attribution reports

Skills
  • Account scoring and prioritization
  • Buying committee identification and mapping
  • Multi-channel campaign orchestration
  • Intent signal monitoring and response
  • Sales and marketing coordination
Decision Authority
Execute approved campaign sequences
Adjust targeting based on signals
Send personalized content to contacts
Tier 1 account actions (approval required)
High-spend campaigns (budget approval)
Add or remove target accounts from list
Modify campaign budgets directly
Fallback

Escalate to ABM manager when: account shows sudden disengagement, champion leaves company, competitive threat detected, deal risk identified, executive-level outreach needed, or budget reallocation required.

📋

Full Agent Job Description

Complete specification including account tiers, campaign sequences, and orchestration rules.

Download .docx

What's Inside

  • ◈ Account tier definitions
  • ◈ Scoring model configuration
  • ◈ Campaign sequence templates
  • ◈ Buying committee personas
  • ◈ Channel orchestration rules
  • ◈ Sales handoff triggers

Use with Weaver

Import your target account list, define tier criteria, and configure campaign sequences for your ABM strategy.

Your accounts. Your strategy. Your infrastructure.

🤖

Agent (One-Time)

Pay once. Own the asset. Full source code on Google ADK. Deploy, modify, extend.

🔒

Account Data Stays Yours

Target lists, engagement data, and buying committees never leave your infrastructure.

🛡️

Annual Assurance

Platform updates, new channel integrations, and intent signal improvements. You own agents; you subscribe to safety.

🔧

Weaver Customization

Configure your target accounts, tier criteria, and campaign sequences for your GTM strategy.

Stop calling it ABM. Start doing it.

Deploy the Account Targeting Agent on your infrastructure. True orchestration. Real personalization. Accounts that convert.

Book a Demo