Automates the entire event lifecycle—promotion, registration, reminders, live engagement, and post-event follow-up. Turns attendees into pipeline while you focus on content. All on your infrastructure.
"We ran 47 webinars last year. Each one took 3 people 2 weeks to execute. Post-event follow-up? We'd send one email and call it done. When leadership asked for ROI, we'd pull vanity metrics—registrations, attendees. Pipeline influenced? No idea. We were running events for the sake of running events."
— Director of Field Marketing, Enterprise Software
Deploy an AI that handles the entire event lifecycle—from registration to pipeline—while your team focuses on content and relationships.
Handles registration, confirmation emails, calendar invites, and reminder sequences. Optimizes send times for maximum attendance. You set up once; it runs every event.
Monitors attendee behavior in real-time. Tracks Q&A participation, poll responses, chat engagement, and time spent. Identifies hot leads during the event.
Segments attendees by engagement level. Routes hot leads to sales immediately. Nurtures warm leads automatically. Sends recordings to no-shows. Tracks pipeline attribution.
Live and on-demand. Registration, reminders, live engagement, recording distribution.
Multi-track, multi-day. Session registration, attendee routing, exhibitor coordination.
Intimate gatherings. Invite management, RSVP tracking, dietary preferences, seating.
Multi-city tours. Location-based invites, venue coordination, regional follow-up.
All-day digital events. Multi-session scheduling, networking rooms, sponsor booths.
Customer education. Certification tracking, completion certificates, skill assessments.
Co-marketing events. Joint registration, lead sharing, co-branded communications.
Announcement events. Embargo management, press coordination, customer previews.
Your webinars get 500 registrations but only 200 attendees. Industry average is 40% show rate, but you're stuck at 35%. Every no-show is wasted pipeline.
"Attendance optimization initiated. Reminder sequence: Registration confirmation (immediate) + calendar invite auto-add. 1-week reminder (benefit reinforcement). 3-day reminder (speaker preview). 24-hour reminder (join link prominent). 1-hour reminder (mobile-optimized). 15-minute reminder (direct join button). Send time optimization: Each reminder sent at recipient's optimal engagement time. Result: Show rate increased from 35% to 67%. Additional 160 live attendees per webinar."
Webinar ends at 12:00 PM. By the time sales gets the lead list (3 days later), hot leads have gone cold. Your competitors followed up the same day.
"Post-event automation triggered at webinar end (12:00 PM). Attendee segmentation complete by 12:05 PM: High engagement (asked questions, clicked demo) → 47 leads routed to SDRs with engagement context, personalized email sent, tasks created in Salesforce. Medium engagement → Nurture sequence started. No-shows → Recording email sent within 2 hours. SDR follow-up calls started by 1:00 PM same day. Result: 340% increase in event-sourced meetings. Average follow-up time: 47 minutes (was 3.2 days)."
Your team can only execute 12 webinars per year. Demand gen wants 48. You don't have headcount to scale, and quality suffers when you try.
"Event operations automated. Template created: Standard webinar workflow (registration page → 6-email sequence → live event tracking → 3-segment follow-up → attribution reporting). New event setup time: 45 minutes (was 15 hours). Operational tasks automated: Registration management, reminder sequences, attendee tracking, post-event segmentation, CRM updates, sales alerts. Team capacity freed: 80%. Result: Team now runs 48 webinars/year with same headcount. Quality metrics improved (attendance +23%, pipeline +156%)."
Your ABM program includes executive dinners in 6 cities. Each requires personalized invites, RSVP tracking, dietary preferences, seating arrangements, and post-event follow-up. Coordination is a nightmare.
"Executive dinner series initiated: 6 cities, 15 executives per dinner. Personalized invite sequence: CEO-signed email → LinkedIn touch from AE → Follow-up call script generated. RSVP tracking with dietary/accessibility preferences collected. Seating optimization: Industry clustering, avoid competitor seating, ensure exec-to-prospect ratio. Day-of: Attendee brief packets generated for each account executive. Post-event: Personalized thank-you within 24 hours, meeting requests sent, CRM updated with conversation notes. Result: 78% attendance rate (industry avg: 45%). 12 enterprise deals influenced ($4.2M pipeline)."
Landing pages, forms, confirmation emails, and calendar invites. All automated, all branded.
Multi-touch reminder campaigns optimized for maximum attendance. Send-time optimization per recipient.
Real-time monitoring of attendee behavior. Q&A, polls, chat, time spent, demo clicks.
Automatic segmentation by engagement level. Hot leads, warm leads, no-shows—each gets the right follow-up.
Instant notifications to account owners when target accounts register or engage heavily.
Automatic recording upload, thumbnail generation, and distribution to no-shows and on-demand viewers.
Bi-directional sync with Salesforce, HubSpot. Registration, attendance, engagement—all in one place.
Track influenced pipeline and closed revenue back to specific events. Prove ROI definitively.
Reusable workflows for webinars, conferences, dinners. Set up once, run repeatedly.
Reports to: Field Marketing / Demand Gen
Availability: 24/7 (event lifecycle)
Scope: All event types and formats
Complete specification including event templates, reminder sequences, and attribution models.
Download .docxConnect your webinar platform, configure reminder sequences, and set up follow-up workflows.
Pay once. Own the asset. Full source code on Google ADK. Deploy, modify, extend.
Registration data, engagement metrics, and pipeline attribution never leave your infrastructure.
Platform API updates, new event platform support, and security patches. You own agents; you subscribe to safety.
Configure your event templates, reminder sequences, and follow-up workflows for your programs.
Deploy the Event Operations Agent on your infrastructure. More events. Better attendance. Real ROI.
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