Monitors all social channels for brand mentions, competitor activity, and engagement opportunities. Drafts responses, escalates issues, and keeps your community thriving 24/7. All on your infrastructure.
"A frustrated customer tweeted at us on a Friday night. We didn't see it until Monday. By then, they'd posted a detailed negative review, their thread had 200 retweets, and three industry journalists were asking for comment. All because nobody was watching."
— Head of Social Media, B2B SaaS
Deploy an AI that monitors every mention, drafts thoughtful responses, escalates issues, and keeps your community engaged around the clock.
Monitors all platforms continuously. Catches every mention, tag, and relevant conversation—including competitor mentions and industry discussions where you should participate.
Generates on-brand responses for comments, questions, and mentions. Learns your voice, follows your guidelines, and drafts replies that sound authentically human.
Knows what it can handle and what needs human attention. Routes support issues to the right team, escalates PR risks immediately, and flags opportunities for sales.
Company page, personal profiles, groups, comments, mentions, hashtags
Mentions, replies, DMs, hashtags, lists, competitor monitoring
Comments, DMs, story mentions, tagged posts, hashtag tracking
Page comments, messenger, groups, reviews, recommendations
Video comments, community posts, mentions, subscriber engagement
Brand mentions, subreddit monitoring, AMAs, community engagement
Comments, duets, mentions, trending sounds, hashtag challenges
Posts, replies, mentions, conversation threads, quote posts
A customer has a bad experience and posts about it. If left unaddressed, it could snowball into negative press. You need to catch and resolve it fast.
"Negative mention detected: @FrustratedUser reports API downtime issue. Sentiment: Negative. Follower count: 12K (influencer risk). Time: 11:47 PM. Action: Support ticket auto-created, on-call engineer notified, empathetic response drafted: 'So sorry you're experiencing this. Our team is on it—DM sent with direct support line.' Response posted at 11:52 PM (5 min response time). Follow-up scheduled. Issue resolved by 1 AM. Customer updated thread: 'Wow, fastest support ever. Crisis averted.'"
Someone asks their network for product recommendations in your category. This is a high-intent buyer—but you only have hours before they make a decision.
"Buying intent detected: LinkedIn post by VP of Engineering at target account: 'Looking for recommendations on AI deployment platforms. What are you all using?' Engagement score: High (47 comments). Action: Alert sent to account owner. Suggested response drafted with social proof. Company profile enriched and added to CRM. SDR notified. Response posted within 2 hours (among first 10 replies). Meeting booked 3 days later. Deal closed Q4: $280K."
Your best customers post about you organically. User-generated content, testimonials, creative use cases. But without acknowledgment, they stop posting.
"UGC detected: Customer posted video tutorial using your product. Views: 2.3K. Sentiment: Very positive. Action: Authentic thank-you comment drafted and posted. Content flagged for potential repost (pending approval). User added to 'Advocates' segment in CRM. Swag offer triggered via DM. Monthly: 34 UGC posts identified and engaged. Advocate program referrals up 67%. Organic reach +156%."
Your competitors are being discussed constantly. Complaints, comparisons, feature requests. This is goldmine intelligence—if you're listening.
"Competitor monitoring report: CompetitorX mentioned 847 times this week. Sentiment breakdown: 34% negative (up from 22%). Top complaints: Pricing increase (212 mentions), support quality (98 mentions), missing feature X (67 mentions). Opportunity identified: 23 users explicitly asking for alternatives. Action: Competitive displacement campaign triggered. Direct outreach to high-intent complainers (approved messaging). Q4 wins from competitor dissatisfaction: 7 accounts, $1.2M ARR."
Monitors brand mentions, keywords, hashtags, and competitor activity across all platforms.
Generates on-brand replies for comments, questions, and mentions. Human review optional.
Real-time sentiment tracking. Alerts on negative trends before they become crises.
Routes support issues, sales opportunities, and PR risks to the right team instantly.
Tracks competitor mentions, sentiment, and conversations where you should participate.
Identifies user-generated content for engagement, reposting, and advocate nurturing.
Tracks response times, sentiment trends, engagement rates, and community growth.
Handles routine inquiries automatically. FAQs, thank-yous, and simple questions.
Weekly reports on social health, trending topics, and competitive intelligence.
Reports to: Social Media Manager
Availability: 24/7 (continuous monitoring)
Channels: All social platforms + support tools
Complete specification including response templates, escalation rules, and sentiment thresholds.
Download .docxConnect your social accounts, define your brand voice, and configure escalation rules for your workflow.
Pay once. Own the asset. Full source code on Google ADK. Deploy, modify, extend.
Mentions, sentiment data, and engagement history never leave your infrastructure.
Platform API updates, new channel support, and security patches. You own agents; you subscribe to safety.
Configure your brand voice, response templates, and escalation rules for your team.
Deploy the Social Media Agent on your infrastructure. 24/7 monitoring. Instant response. Community that thrives.
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