Follow-up · Engagement · Momentum Marketplace Agent

Deals don't die. They're abandoned.

Keeps opportunities alive with personalized follow-ups, relevant content, and timely nudges. Detects stalling deals before they go cold and re-engages with context-aware outreach. All on your infrastructure.

40%
Faster Deal Velocity
60%
Fewer Stalled Deals
25%
Win Rate Increase
🔄
Deal Momentum
Active nurturing in progress
Quantum Industries
$185,000
Negotiation
· Champion: Lisa Park (VP Ops)
⚠️ Stall Detected
No engagement in 12 days. Last activity: Proposal sent. No response to 2 follow-ups. Champion went silent after legal review mention.
✓ Nurture Action Triggered
Sending value-add content (not another follow-up). Industry report on compliance automation—relevant to their legal concerns.
"Hi Lisa, saw this report on how manufacturing companies are streamlining legal review for software purchases. Thought of your team given our last conversation..."
Predicted Impact +35% reply probability

Your pipeline is leaking. Nobody notices.

Deals stall. Follow-ups fail. Revenue disappears.

  • 44% of salespeople give up after one follow-up. But 80% of sales require 5+ touches. The math doesn't work.
  • Reps have 50+ active opportunities. They can't track which ones need attention right now.
  • Follow-ups are generic: "Just checking in" and "Circling back" don't move deals forward.
  • Stalled deals hide in plain sight. By the time someone notices, the prospect has gone cold or chosen a competitor.
  • Good content exists but never gets used. Case studies, ROI calculators, and industry reports sit in folders.
  • Timing is everything, and reps guess wrong. Following up too soon annoys; too late loses the deal.

"I looked at our pipeline and found $2M in deals that hadn't been touched in 30+ days. Some of these were ready to close—we just stopped engaging. It's not that reps don't care. They're overwhelmed."

— VP of Sales, B2B Software

Momentum that never stops.

Deploy an AI that monitors every deal, detects stalls before they become losses, and re-engages with the right message at the right time.

01

Stall Detection

Monitors engagement patterns across all deals. Detects when momentum slows before it's obvious. Alerts reps with specific context on what went wrong and what to do next.

02

Intelligent Follow-Up

Crafts personalized outreach based on deal context, not templates. References past conversations, addresses likely objections, and provides genuine value—not just "checking in."

03

Content Matching

Automatically selects and delivers relevant content: case studies, ROI calculators, industry reports. Matches content to deal stage, industry, and specific objections raised.

Knows when to re-engage.

Time-Based Stalls

No response in X days. Email opened but no reply. Meeting cancelled without reschedule.

📉

Engagement Drops

Declining open rates. Shorter email responses. Champion going quiet.

🚧

Stage Stuck

Deal in same stage too long. Proposal sent but not discussed. Demo done but no next steps.

👤

Stakeholder Changes

Champion changed jobs. New decision maker added. Key contact promoted.

📰

News Events

Company funding announced. Competitor mentioned. Industry report published.

📊

Intent Signals

Website revisit. Content downloaded. Competitor pages viewed.

📅

Calendar Events

Budget cycle approaching. Contract renewal date. Fiscal year end.

💬

Objection Patterns

Pricing concern mentioned. Legal review stalling. Technical question unanswered.

Revenue rescued from the dead zone.

Pipeline Recovery

Stalled Deal Revival

A $200K deal went quiet after the proposal. Two follow-ups got no response. The rep moved on. Three weeks later, the prospect is about to sign with a competitor.

Agent Action

"Stall detected: Day 8 post-proposal, no engagement. Analysis: Last email mentioned 'need to review with legal.' Action: Sent compliance case study + ROI calculator tailored to their industry. Day 10: Champion replied, 'This is exactly what legal needed to see.' Meeting rescheduled. Deal closed 2 weeks later."

→ $200K saved from competitor loss
Multi-Threading

Champion Goes Silent

Your champion stopped responding. You don't know if they're on vacation, got fired, or lost interest. The deal is stuck and you have no backup contacts.

Agent Action

"Champion silence detected: No engagement 14 days. LinkedIn scan: Sarah still at company, posted yesterday. Hypothesis: Internal priority shift. Action: Identified 2 other stakeholders from past email threads. Sent personalized outreach to VP Engineering (mentioned technical concerns in discovery). Response received: 'Sarah's swamped with a product launch. I can take point for now.'"

→ Deal continuity preserved through multi-threading
Value Nurturing

Long Sales Cycle

Enterprise deal with 9-month cycle. You can't follow up weekly—that's annoying. But you can't go silent—they'll forget you. How do you stay relevant without being pushy?

Agent Action

"Long-cycle nurture activated. Month 2: Sent industry benchmark report (no ask). Month 3: Shared relevant customer win story. Month 4: Alerted when prospect's competitor announced new initiative. Month 5: Budget cycle approaching—sent ROI refresher. Month 6: Prospect reached out: 'Perfect timing. We're ready to move forward.'"

→ Top-of-mind without being pushy
Objection Handling

Stuck at Procurement

Deal approved by champion but stuck in procurement for weeks. You've sent the requested documents. Legal is "reviewing." No visibility into what's actually happening.

Agent Action

"Procurement stall detected: 21 days in legal review. Analysis: Common pattern—security questionnaire likely pending. Action: Proactively sent completed security questionnaire + SOC 2 report to champion with note: 'In case legal needs these.' Champion forwarded to procurement. Response: 'This is exactly what was holding us up. Contracts out for signature tomorrow.'"

→ Procurement bottleneck cleared proactively

Everything you need to keep deals moving.

📡

Stall Detection

Monitors engagement patterns and flags deals losing momentum before they go cold.

✍️

Smart Follow-Ups

Crafts context-aware messages that provide value, not just "checking in."

📚

Content Matching

Automatically selects relevant content based on deal stage and objections.

⏱️

Optimal Timing

Determines the best time to reach out based on engagement history and patterns.

👥

Multi-Thread Support

Identifies backup contacts when champions go silent. Keeps deals alive.

🎯

Objection Anticipation

Predicts likely objections based on deal patterns and proactively addresses them.

📊

Engagement Scoring

Tracks deal health across multiple signals. Prioritizes rep attention.

🔔

Rep Alerts

Notifies reps when human intervention is needed. Recommends specific actions.

📈

Velocity Analytics

Tracks deal progression speed. Identifies bottlenecks in your sales process.

Connects with your revenue stack.

Salesforce
HubSpot
Outreach
Salesloft
Gmail
Outlook
Gong
Chorus
LinkedIn Sales Nav
Slack
Seismic
Highspot
6sense
Bombora

Know exactly what you're deploying.

Role

Reports to: Sales Operations
Availability: 24/7 (continuous monitoring)
Channels: Email, CRM, Slack, Content Library

Core Responsibilities

  • Monitor deal engagement patterns
  • Detect stalling opportunities
  • Craft personalized follow-ups
  • Match relevant content to deals
  • Alert reps on high-priority actions
  • Track engagement and velocity metrics

Decision Authority

  • Send follow-ups within approved templates
  • Share content from approved library
  • Escalate at-risk deals for rep review
  • Negotiate pricing or terms
  • Change deal stages in CRM
📋

Full Agent Job Description

Complete specification including stall detection rules, follow-up sequences, and content matching criteria.

Download .docx

What's Inside

  • ◈ Stall detection thresholds
  • ◈ Trigger condition definitions
  • ◈ Follow-up sequence rules
  • ◈ Content matching criteria
  • ◈ Escalation decision tree
  • ◈ Engagement scoring model
  • ◈ Rep notification settings

Use with Weaver

Customize stall thresholds for your sales cycle, add your content library, and tune follow-up messaging to your brand voice.

Your playbook. Your data. Your infrastructure.

🤖

Agent (One-Time)

Pay once. Own the asset. Full source code on Google ADK. Deploy, modify, extend.

🔒

Deal Data Stays

Pipeline intelligence, engagement patterns, and nurture sequences never leave your infrastructure.

🛡️

Annual Assurance

Security updates, integration compatibility, and platform support. You own agents; you subscribe to safety.

🔧

Weaver Customization

Tune stall detection, add your content, and customize messaging for your brand voice.

Stop losing deals to silence. Start winning with momentum.

Deploy the Deal Nurturing Agent on your infrastructure. Every deal stays alive. Every follow-up adds value.

Book a Demo