Enhances lead and account profiles with verified business and contact information. Continuously updates records, validates accuracy before outreach, and fills gaps that slow down sales. All on your infrastructure.
"We bought 50,000 leads last quarter. After cleanup, only 12,000 were usable. The rest had wrong emails, outdated titles, or companies that no longer existed. That's $200K down the drain."
— Director of Marketing Operations, B2B Tech
Deploy an AI that enriches, validates, and maintains your lead data continuously—so your team can trust the CRM and focus on selling.
Pulls from 10+ data providers to fill every field. Cross-references sources for accuracy. Builds complete profiles from fragments—a name and email become a full contact record.
Verifies emails before they're sent. Checks phone numbers against carrier databases. Confirms LinkedIn profiles match. Catches bad data before it causes bounces or wasted calls.
Monitors for changes: job moves, company news, contact updates. Refreshes stale records automatically. Alerts on significant changes like champion departures.
Someone fills out a demo form with just name and email. Your SDR needs company, title, and phone to qualify and route the lead properly.
"New form submission: 'Sarah Chen, sarah@techcorp.io'. Enriched in 4 seconds: VP of Operations at TechCorp (Series B, 230 employees, $28M ARR). Direct phone: +1-555-123-4567. ICP Score: 87. Routed to Enterprise SDR team. Slack notification sent."
Marketing bought a list of 10,000 contacts for an ABM campaign. Before loading it into the system, you need to verify accuracy and fill gaps.
"List analysis complete. 10,000 records processed. Results: 7,200 valid (emails verified, data current). 1,800 corrected (updated titles, new emails). 1,000 rejected (bounced domains, defunct companies). 847 duplicates merged. Net usable: 8,153 contacts. Campaign ready."
Your CRM has 500,000 contacts. 30% decay annually. You can't manually verify half a million records, but stale data is costing you deals.
"Monthly refresh complete. 500,000 contacts scanned. Changes detected: 12,400 job changes (updated), 3,200 company changes (re-enriched), 8,700 new emails found (old bouncing), 2,100 champions left companies (alerted account owners). Database health: 94% current (up from 71%)."
You're about to launch a 5,000-email campaign. Last time, 8% bounced and your domain got flagged. You need to verify before sending.
"Pre-send validation: 5,000 emails checked. Results: 4,650 deliverable (send), 180 risky (catch-all domains—send with caution), 120 invalid (removed), 50 role-based (info@, sales@—excluded). Predicted bounce rate: 0.4%. Campaign approved. Sender reputation protected."
Cross-references 10+ data providers. Reconciles conflicts. Picks highest-confidence data for each field.
MX record checks, SMTP validation, catch-all detection. Protects sender reputation.
Carrier lookups, line type detection (mobile/landline), format standardization.
Monitors for changes. Updates stale records automatically. Alerts on significant events.
Fuzzy matching to find duplicates. Smart merging preserves best data. Cleans up messy databases.
Scores leads against your Ideal Customer Profile. Prioritizes highest-fit accounts.
Applies segments, personas, and categories automatically based on enriched data.
Notifies when champions change jobs, companies get acquired, or key data changes.
Database completeness metrics. Data quality scores. Decay tracking over time.
Reports to: Revenue Operations
Availability: 24/7 (continuous processing)
Channels: CRM, Data Providers, Slack
Complete specification including field mappings, validation rules, and data source priorities.
Download .docxConfigure your data provider accounts, define ICP criteria, and set validation thresholds for your data quality standards.
Pay once. Own the asset. Full source code on Google ADK. Deploy, modify, extend.
Contact records, enrichment history, and scoring models never leave your infrastructure.
Security updates, data provider compatibility, and platform support. You own agents; you subscribe to safety.
Connect your data providers, define ICP criteria, and configure validation rules.
Deploy the Lead Enrichment Agent on your infrastructure. Complete profiles. Verified contacts. Data you can trust.
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